WHO ARE THE TRAILERS AIMED AT?

Trailers are generally aimed at the same audience as the films they usually publicise, Different types of people like different sorts of films and whilst everyone is an individual there are certain features that will have wide appeal to specific groups of people. It all depends on what the movie is about, if it is an action packed war film, usually it would appeal to male audiences. Then a romance movie on valentines day would usually appeal to female audiences. This is why each produciton company has to tailor their trailers to their specific target audiences.