WHY IS THE FILM TRAILER MADE?

There are many elements inn the process of marketing campaign for a film, from the teaser and official trailer to bus stop posters and huge billboards advertising a movie. Campaigning for this movie also extends to online work through social media, for example on facebook and twitter where actors from the movie might show small sneak peaks of the behind the scenes. without all of this marketing a film is unlikely to be successful in the box office. This is why the trailer is so important because it is there to grab the attention of the public so that the production companies can earn money.

When using trailers to grab the attention of the audience the marketing campaigns usually try to interest a large audience which would allow them to gain the peak profit from the movie. Usually when the trailer is released it contains trends and elements that their target audience would be familiar with which would interest people further. However when releasing these trailers, the production company can't just make it like any other feature film trailer as to grab the audiences attention, they need to make the trailer have a USP (unique selling point).