Today I started making outline notes about what my target audience for our trailer was like:
Age group: 15-35+, young adults
Gender: both men and women
They are likely to watch TV programmes such as Breaking Bad, Game of Thrones and Orange is the new Black.
They are likely to see at the cinema: Deadpool, Hunger Games, Kingsman: The secret service, The Accountant, Fast and Furious 8, etc
In their leisure time, they will visit YouTube, play video games, download movies, drink Costa coffee / Starbucks; eat at Pizza Express, MacDonald's, Subway or KFC
Clothes: H & M, River Island, Fat Face, Top Shop, Supreme, Superdry, Next, ASOS, Adidas, Nike, etc
Media: iPhone or Samsung for Internet on the move; Mac Book or iPad to see movies, play games, browse and shop; FaceBook for connecting to friends. Instagram for sharing photographs. Snapchat for quick messaging and talking with friends.
