HOW DO TRAILERS HELP FILL CINEMAS?

Trailers signal a film's genre to potential audiences but they must also offer audiences something fresh, new and exciting to make them worth watching and paying money for. The 'unique' element is called the USP, unique selling point. Using Film Space's tasks on the USPs of The Mummy, Baby Driver and Lady Macbeth.

WHO ARE THE TRAILERS AIMED AT?

Trailers are generally aimed at the same audience as the films they usually publicise, Different types of people like different sorts of films and whilst everyone is an individual there are certain features that will have wide appeal to specific groups of people. It all depends on what the movie is about, if it is an action packed war film, usually it would appeal to male audiences. Then a romance movie on valentines day would usually appeal to female audiences. This is why each produciton company has to tailor their trailers to their specific target audiences.

WHY IS THE FILM TRAILER MADE?

There are many elements inn the process of marketing campaign for a film, from the teaser and official trailer to bus stop posters and huge billboards advertising a movie. Campaigning for this movie also extends to online work through social media, for example on facebook and twitter where actors from the movie might show small sneak peaks of the behind the scenes. without all of this marketing a film is unlikely to be successful in the box office. This is why the trailer is so important because it is there to grab the attention of the public so that the production companies can earn money.

When using trailers to grab the attention of the audience the marketing campaigns usually try to interest a large audience which would allow them to gain the peak profit from the movie. Usually when the trailer is released it contains trends and elements that their target audience would be familiar with which would interest people further. However when releasing these trailers, the production company can't just make it like any other feature film trailer as to grab the audiences attention, they need to make the trailer have a USP (unique selling point).

WHAT ARE FILM TRAILERS?

I investigated the trailer genre using Film Space's new resources. The theory behind the genre is presented in posts below, as I research the; what, why, who, how, where and when.


WHAT ARE TRAILERS?
I first answered a questionnaire (below) then I watched the trailer for King Arthur: Legend of the Sword several times.











The trailer is a very effective advertisement for the film, in my view. It clearly signaled the film's genre (historical fiction, fantasy and sci-fi) and made the film seem very exciting as there were all the features of a big feature film with high-production values, such as extensive VFX, battle scenes, quests in exotic locations, royal families with mise-en-scene, romance and danger. The trailer outlined the broad narrative arc of the King Arthur legend, as story that i'm sure many people are familiar with through novels such as T.H. White's Sword in the Stone and Mallory, but with a modern twist, without revealing the outcome, thereby retaining the elements of suspense, enigma and peril.







The trailer contained all the institutional information that would help see the film such as release date and the names of the actors taking main parts.
It also used persuasive tactics such as "from the director of Sherlock Holmes..." which would influence many people, as Guy Ritchie updated that classic text to appeal to modern audiences with his use of digital technology, unconventional editing and humour, the use of this would influence many pre-existing fans of the Sherlock Holmes franchise to go and watch this movie which has been directed by a well renowned director.
The trailer was not a shortened version of the film exactly, although in contained a number of visually spectacular clips and fast-paced editing that took the audience through the film's narrative arc without revealing outcomes (spoilers).
The trailer picked some of the most interesting and powerful moments of the narrative in order to make the film appear action-packed and compelling. Its musical soundtrack is orchestral, with percussion and strings moving forward the action and making the film sound gripping, tense and exciting. The few lines of dialogue anchor the visuals at key narrative moments. It is an action film with several battle scenes, which would appeal to male audiences, but the trailer also acknowledged female audience's enjoyment of romance through scenes with a female love interest as well as family love.