RESEARCH: AUDIENCE PROFILE

Today I started making outline notes about what my target audience for our trailer was like: 

Age group: 15-35+, young adults

Gender: both men and women

They are likely to watch TV programmes such as Breaking Bad, Game of Thrones and Orange is the new Black.

They are likely to see at the cinema: Deadpool, Hunger Games, Kingsman: The secret service, The Accountant, Fast and Furious 8, etc

In their leisure time, they will visit YouTube, play video games, download movies, drink Costa coffee / Starbucks; eat at Pizza Express, MacDonald's, Subway or KFC

Clothes: H & M, River Island, Fat Face, Top Shop, Supreme, Superdry, Next, ASOS, Adidas, Nike, etc

Media: iPhone or Samsung for Internet on the move; Mac Book or iPad to see movies, play games, browse and shop; FaceBook for connecting to friends. Instagram for sharing photographs. Snapchat for quick messaging and talking with friends. 

RESEARCH: AUDIENCES

Loading...

PLANNING: TREATMENT

Title Names:
¬The Countdown
¬The Launch
¬Imminent Threat
¬Shockwave
¬National Threat
¬The Final Hour


Basis of Treatment:
The year is 2027 and Daniel, Timothy and Benjamin are students living within the centre of London. They are their school when they are told they need to go home. In recent years there has been a lot of tension between the UK and North Korea, due to the UKs Nuclear programme of Trident picking up North Korean submarines near the shore of the UK. The UK defence system has detected North Korean missiles. It has been broadcast around the UK through a PSA that there is only a certain amount of time before one hits London, Manchester, Edinburgh, Belfast and Cardiff. The country has descended into chaos; there is economic ruin. The teenagers are able to get into their friends garage as the nearest public bunker is too far away, they manage to get to the garage in the house in time only a few minutes before the missiles arrive in the specific locations. The bomb hits; two weeks later one of the boys opens the door to the bunker… the trailer ends on a cliff hanger. 

Top Line: Three foster children escape nuclear war just in time, but when they emerge they don't know what they will find.

Big Question: Will they be able to survive the horrors that they will find beyond their bunker that they have been in for the past 2 weeks? Have other people survived or are we the last ones.



Additional ideas, in order:

Scene: boys at home, watching TV, PSA comes on
News Broadcast: Max Tegmark presenting his new book Life 3.0 to TV journalist
MT in answer to journalist: "we are facing Life 3.0, a form of silicon mind that is like ours in its creativity for insight, but totally alien in its thought processes.
I (interviewer): SO, the next frontier for AI is mastering the human language, using algorithm?
MT: this has already happened
Cut to fake obama clip
MT to camera: North Korea is our threat, it has already carried out cyber attacks. It will be missiles next.

Scene: Boys at home, watching TV, PSA comes on
PSA reads: This is your final public service announcement, please make your way to your personal, or public nuclear shelters, or a building with structural integrity. This is not a drill. Missiles have been detected and their trajectories have been set towards all major cities. Make your way to your personal or public nuclear shelters or a buildings with structural integrity.
Scene 2: Rection shot, realise everyone else in foster home has left due to earlier announcement, and foster home staff didn't check the room that the boys were in.
Scene 3: Boys running towards their shelter, slow motion shot of them running, realisation that it is locked and have to take refuge in the garage where they say their final words. They get knocked out by the blast but survive.
Scene 4: 2 weeks later they wake up and open the garage door for there to be a bright light, end

RESEARCH: WORLD WAR Z TRAILER ANALYSIS

The Trailer is here

Feature	Comments
Genre	Apocalypse/Horror
Narrative	A father finds himself in a situation where he needs to find a cure for a widespread zombie virus outbreak.
Unique Selling Point	Brad Pitt is a famous actor hasn’t done a movie like this before. There are a lot of different settings in this movie as they travel around the world to figure out the cure.
Target Audience	15-35
Music	The soundtrack is quite heavy but electrical, there are no noticeable instruments in the trailer as we can only hear computerised sounds. There are heavy beats at some points which represent heart beats.
Shot Types/Camera Angles	Canted angle, high angle, tilt pan, close up, low angle, establishing shot.
Pace	Slow start where the family are in the car, escalates quickly when there is a rubbish truck ploughing through cars and an explosion in the distance.
Dialogue	There is a lot of shouting in the trailer to show the distress and suspenseful situations. The starting dialogue is to show the relationship between the family, and how they spend time as a family in the car.
Voiceover	No voiceover
Special Effects	The explosions would be special effects as well as some scenes with the zombies, one of the scenes where they used CGI is when the zombies are climbing up the wall and on top of each other.
Credits and intertitles	No intertitles

RESEARCH: MOTHER! TRAILER ANALYSIS

You can Find the trailer Here

Feature	Comments
Genre	Horror/Thriller
Narrative	The protagonist (Jennifer Lawrence) living with her husband is experiencing strange visits from strangers and watches as they increase in number, as they do increase, more weird things happen around the house.
Unique Selling Point	The cast, the plot is unclear to see what happens in the trailer, this interests the audiences and makes them go and view the film in cinema.
Target Audience	15-30 years
Music	Percussive instruments, string instruments (violins) being played violently
Shot Types/Camera Angles	High angle shot, canted angle, tracking shot, low angle shot, close up, extreme close up
Pace	The start sets the scene so it is slow until the first stranger arrives, and then the pace picks up alongside the music until strange things start to happen around the house.
Dialogue	Not much dialogue, however the starting dialogue is both of the main characters saying things like: ‘I love you’. Then when it gets more intense, people start getting angry at each other and especially the protagonist who is screaming by the end of the trailer.
Voiceover	There is voiceover in the sense that the dialogue has bridged over from another clip in the trailer.
Special Effects	There aren’t many special effects, however when the trailer is getting intense, the house almost starts to look like it is burnt without being on fire, we see the house change colour in almost an instant.
Credits and intertitles	Throughout the trailer we see intertitles like: ‘seeing is believing’ where the words are split up between clips. We see credits in the form of actor’s names being flashed up on screen nearing the end of the trailer. The intertitles and credits are cut to the beat, they are also handwritten words which makes it more personal.

WHEN ARE TRAILERS SHOWN?

Trailers are made as the film is being edited. The time at which the trailer is released is important as trailers need to be released far before the movie to be able to capture as much of an audience as possible, generally trailers are released far in advance to the movie to create 'hype' around the film, but it can't be too early otherwise people might forget about the film.

SNATCHED
The trailer was released early summer which is perfect for the story which is about a summer holiday. This is perfect for the summer market as it tells a story of an adventure between a daughter and mother in Ecuador. However within this adventure the mother and daughter are taken or 'Snatched' and are kidnapped along the way through their trip and have to survive the dangerous surroundings they have been placed in.


Humour is also another part of this story as the daughter was planning on going on holiday with her boyfriend who dumped her on the day before their holiday, which is why she invited her mother instead. The daughter and mother being polar opposites adds to the comedy of it as they have to settle their differences to get out of the situations they have been put into.

WONDER WOMAN
The Wonder Woman trailer is an action packed superhero film with high production value. With massice action sequences, exotic locations and huge set-pieces. The trailer empowers women which is one of the main points of the movie as it is the first superhero movie directed by a female director with the main protagonist being a female as well.




THE BEGUILED
The Beguiled is a story about an all-female boarding school that takes in a North fighting civil war soldier who has been injured. The small rural community of women in Missisipi take him into their boarding school to nurse him back to health. However, as the women don't usually see males that often, sexual tensions rise as different members of the school fight for him.

WHERE ARE TRAILERS SHOWN?

Trailers are shown in cinemas, on TV and online alongside other campaigns that are shown through posters and radio shows. When trailers are shown in cinemas they are more likely to influence a person to go and see the movie. The trailers in cinemas are also tailored to the audience that are watching the movie in the cinema. If the movie was a 15, they would show the red band trailer, if the movie was a U then the trailer would be sutiable for all ages.

I think that cinemas are the best place to present to your audiences because going to the cinema is a regular thing for many people. Also presenting the trailer in the cinema allows for the audience to be immersed. This is because in cinemas they have massive exhibition screens as well as dolby surround sound.