Trailers are shown in cinemas, on TV and online alongside other campaigns that are shown through posters and radio shows. When trailers are shown in cinemas they are more likely to influence a person to go and see the movie. The trailers in cinemas are also tailored to the audience that are watching the movie in the cinema. If the movie was a 15, they would show the red band trailer, if the movie was a U then the trailer would be sutiable for all ages.
I think that cinemas are the best place to present to your audiences because going to the cinema is a regular thing for many people. Also presenting the trailer in the cinema allows for the audience to be immersed. This is because in cinemas they have massive exhibition screens as well as dolby surround sound.
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